Privacy Notice

  • We are committed to safeguarding the privacy of our customers and website visitors. This privacy notice sets out how we will process personal data – whether you are a SharkNinja customer, applying to join our Company or browsing the website.


  • For the purpose of this notice, Euro-Pro Europe Limited, trading as “SharkNinja”, is the data controller of the information you provide to us.

    There are many ways you can contact us, including by email and post.

    Our postal address: 3150 Century Way, Thorpe Park, Leeds, West Yorkshire, LS15 8ZB

    Our email address:

  • Most of the personal information we process is provided directly by you for any of the following reasons:

    • You have purchased a product directly from us
    • You have purchased a product from one of our retailers and want to register your guarantee
    • You have purchased a SharkNinja product that transmit data wirelessly
    • You have purchased a product and contact us for advice or support
    • You have contacted us for advice as you are interested in purchasing one of our products
    • You subscribe to our eNewsletter, offers, competitions and/or product tips
    • You want to be a product reviewer

    You submit a claim for damage to property or personal injury

  • By “personal information”, we mean any information about an individual from which that person can be identified.

    • When you visit our website, we collect technical data about your equipment, browsing actions and patterns. This can include your internet protocol (IP address), login data, browser type and version, time zone setting and country location, browser plug-in types, operating system and platform. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive technical data about you if you visit other websites that employ our cookies. Please see our cookie policy for further details [Cookie Notice].
    • When you purchase our smart technology product, which are internet-enabled and operated through a SharkNinja mobile app, each of which may allow the product to transmit data wirelessly to SharkNinja. We will collect use statistics, such as battery life and health, number of missions, IP, product MAC address, and cleaning map of the environment accessible to certain models of the connected products, login data for authentication purposes, country location and time zone settings. Our smart products do not transmit this information unless you register your device online via the mobile app.
    • If you place an order with us, we will collect your name, address, telephone number and email address.
    • If you simply subscribe to our eNewsletter, offers, competitions and/or product tips without purchasing a product, we will only collect your email address.
    • If you call our customer service contact centre, your call may be recorded for the purpose of quality, training and defence against a legal claim.
    • If you want to assist us by providing invaluable feedback on new and innovative products by participating in our Consumer Insights or Product Review programmes, we will collect your name and contact information. As part of these activities, we may also collect personal information that includes your gender, age range, geographical location, size of your household, whether you have pets or children and use social media. Whilst this information on its own may not directly identify you, it could do when pieced together.
    • If you interact us with us on social media, what you post on Facebook, LinkedIn, Instagram and Twitter is publicly available. We aim to anonymise data collected through these platforms, but it is not always possible and therefore we may collect your personal information.
    • If you want to make a claim for damage to property or a personal injury, you will be required to complete and submit a claim form. We will collect your name, contact information (including any person acting on your behalf and/or witnesses), details regarding the incident which may include photographs and other supporting documents, details regarding the personal injury suffered which may include children’s data and health related information.
    • If you visit our office, you will be recorded on Closed Circuit Television (CCTV) which is in operation for health & safety, security and crime prevention/detection purposes. You will also be asked to sign a visitor book for security and health & safety purposes.
    • If you contact us to exercise your Data Subject Rights in accordance with the EU General Data Protection Regulation (EU) 2016/679, we will collect the personal information that you provide in your request.

    If the personal information we hold about you is incorrect, please let us know.

    For further information regarding the personal information we collect, please email

  • We do not collect any personal information regarding your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your genetic or biometric data.

    If you submit a personal injury claim, then we may collect health or medical information that you have provided to support your claim.

    If you share personal information regarding your health such as allergies or physical impairments with a Customer Services representative or on Social Media, then this is only collected when volunteered by yourself as part of the communication as we will never ask for such information.

  • Our products and our website are not designed for children. We may collect personal data regarding a child as part of a personal injury claim.

    If personal information is shared with us regarding a child during in-home testing, in-home research or a focus group, we take every reasonable effort to delete or anonymise such data.

    If we do unintentionally collect children’s personal information, we will delete it as soon as we become aware.

  • We will only use your personal data in accordance with the law (EU General Data Protection Regulation (EU) 2016/679 and the UK Data Protection Act 2018). We will use your personal data in the following circumstances:

    • Where you provide consent as outlined by Article 6(1)(a) of GDPR. This includes;
      • Subscription to our eNewsletter, offers, competitions and/or product tips (opt-in)
    • To perform a contract when you participate in Consumer Insights or purchase goods from us as outlined by Article 6(1)(b) of the GDPR. This includes;
      • Creating a Customer Order Record
      • Facilitating an automated decision as part of financial fraud checks
      • Arranging for delivery or collection of your goods
      • Registering and honouring your Guarantee
      • Facilitation of a Payment Plan
      • Ensuring your product performs as expected
      • Participating in a focus group, in-home research or in-home testing
    • Notifying you of a Product Recall Where it is necessary for our legitimate interests (or those of a service provider) as outlined by Article 6(1)(f) of the GDPR. This includes;
      • Monitoring performance of our website
      • Analysing behaviour patterns of visitors to our website
      • Diagnose and fix technology problems and improve the performance of a product
      • Facilitation of recovering bad debt
      • Inviting you to provide feedback, take a survey or write a product review following a purchase of goods
      • Reviewing social media sites to see what our consumers are saying about us
      • Arranging for delivery of promotional goods on behalf of a retailer or distributor
    • Where we need to comply with a legal or regulatory obligation as outlined by Article 6(1)(c) of the GDPR. This includes;
      • Recording details of Data Subject Requests
      • Notifying you of changes to our Privacy Notice or Terms and Conditions
      • Ensuring the personal information we hold about you is up to date and accurate
      • Adherence to legislation regarding consumer rights and personal injuries
      • Requests to disclose information to law enforcement or regulatory bodies

    For further information regarding the personal information we collect and our legal reasons for doing so, please email

  • We will only keep personal data for as long as is necessary and as required by law;

    • For the duration that you have an account with us
    • Until you update your preferences or opt-out to receiving marketing communications (eNewsletters, competitions and/or product tips) for which you previously provided consent
    • For 6 years where you have purchased a product from us to facilitate your Guarantee and our obligations within the Consumer Rights Act 2015. Please note that if we have entered into a contractual relationship (e.g. a sales, service or employment contract) with you, we may store your personal data after the end of our contractual relationship as long as we have a legitimate interest for the processing including the duration of the statutory limitation periods.
    • Until the time limit for any legal challenges to the supply of the goods or personal injury claim have expired

    For the duration of the time-specific contract for consumer insights, in-home testing or in-home research

  • We will never sell your personal information. We will only share your personal data as outlined below;

    • When it is necessary within the SharkNinja Group for operational reasons such as the use of a group-wide logistic or IT infrastructure.
    • We share your personal information with our carefully selected service providers who facilitate services to you on our behalf. We have contracts in place with these providers that stipulate they cannot do anything with your personal information without instruction from us and they will only receive the personal information necessary to fulfil their service via secure methods.

    Our service providers include;

    • Logistics and Transport providers who deliver and collect products to and from your delivery/home address
    • Customer Call Centre who provide support to our consumers regarding our products and services
    • Payment Service Providers; Paypal and Stripe – to view their Privacy Notices visit;
    • IT Service Providers who host and manage our systems, applications and data storage
    • Digital Marketing providers who invite you to share a review of our products or services after a purchase; Bazaarvoice, Reevoo, TrustPilot
    • Debt collection agency should you breach the terms of your payment agreement
    • We will only share your personal information with other service providers where we have notified you regarding a change of purpose for using your personal data
    • We share data with Google Analytics to provide insights on how we can improve the performance of our website and your consumer experience as described in the Cookie Notice.
    • We may share your personal information with a law firm where we require legal services, such as a defence against a legal claim.
    • We will share your personal information if required to do so by law enforcement authorities or regulatory bodies
    • In the event of a sale of all or substantially all of our business or another similar transaction (such as a sale of a division or business unit), we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in the Policy.

    Please note; our website contains links which will direct you to our service provider websites. Whilst we work closely with our service providers and have contractual arrangements in place with them, we are not responsible for maintaining their privacy notices or the cookies that they place on their sites.

    For further information regarding how we share your personal information, please email

  • SharkNinja is a global company. Our corporate office is in the United States and we have a number of offices located around the world. The personal information that we collect here in the UK may be stored, processed and transferred between any of the countries in which we operate due to our global systems, processes and procedures.

    Personal information that you provide may be transferred to countries outside of the European Economic Area (EEA), including Canada, Japan, Columbia, the United States and (after the Brexit subject to any agreements or transitional arrangements) the UK.

    To ensure we provide you with appropriate data protection, SharkNinja;

    • Has legally binding Data Protection Agreements in place within our group of companies
    • Requires service providers to either;
      • process information in a country which data protection level is deemed ‘adequate’ by the European Commission under Article 45 of the GDPR (such as Canada and Japan),
      • accept EU Standard Contractual Clauses (as approved by the European Commission under Article 46 (2) of the GDPR) within contracts with us where personal data will be processed outside of the EU/EEA, or
      • provide evidence of their US/EU Privacy Shield certification where personal data will be processed in the United States

    We will be happy to provide you with further information on the appropriate and reasonable safeguards to maintain an adequate level of data protection upon request; contact details can be found at the top of this Privacy Notice.

  • The information you submit via our website is encrypted and we store all electronic personal information on servers to the latest security standards.

    Whilst we can take every precaution to protect your personal information, it is important that you keep your passwords, account details and other user information secure and confidential.

    We have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

    We will NEVER contact you and ask you to provide us with your password. Nor will we require it if you contact our customer services team by telephone, email or live chat.

  • There are several ways to set your preferences for receiving marketing communications depending on what you would like to receive, including no marketing communications at all.

    To provide consent and ‘opt-in’ to receive marketing communications;

    • You can ask us to keep you updated with competitions and new products by entering your email address at the bottom of our homepage, under ‘Join our Mailing List’
    • You can select the marketing communications you want to receive as you purchase a product from us
    • You can select the marketing communications you want to receive when you register your Product and/or Guarantee
    • You can select the marketing communications you want to receive when you join our Product Reviewer programme

    To update your preferences or ‘opt-out’ from receiving marketing communications;

    • Contact our customer services via email or phone stating what communications you would like to receive or that you no longer want to receive any communications from us
    • Log into your account and update your preferences
    • Click ‘Manage Preferences’ or ‘Unsubscribe’ on the marketing communication email that you received
    • Submit a Data Subject Request and select ‘Unsubscribe’. The online form can be accessed here

    For further information regarding consent and managing marketing preferences, please email

  • The Information Commissioner’s Office (ICO) is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. They regulate Data Protection in the UK and have some excellent materials explaining the rights you have regarding your personal data. Visit their website here;

    You have the following rights;

    • Right of accessto ask for copies of your personal information.
    • Right to rectificationto ask for information to be rectified if you think it is inaccurate. You also have the right to ask for information to be completed if you think it is incomplete.
    • Right to erasureto ask for your personal information to be deleted (although it may not always be possible to complete this request as we are required to keep personal information for different reasons).
    • Right to restriction of processingto ask for the processing of your information to be restricted if you are concerned about the accuracy or how it is being used.
    • Right to object to processingto object on grounds relating to your particular situation, to processing of your personal data based on Article 6 (1) (f) of the EU GDPR, if you do not agree with the purpose and lawful basis for processing in particular, you have the right to object to processing of your personal information for direct marketing.
    • Right to object to automated decision making – to object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you.
    • Right to Data Portabilityto ask us to transfer your personal data to a third party. We will provide to you, or the third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
    • Right of withdrawal – for any consent given to us (e.g. in connection with marketing information by e-mail) you can withdraw such consent at any time with effect for the future. In each of our email communications, we usually provide you with a corresponding link to manage your preferences or unsubscribe. You can also contact us in any other way, e.g. by sending us a message by post or email via one of the contact channels mentioned at the start of this privacy notice.
    • Right to complainIn the event that you feel the processing of personal data by SharkNinja relating to you infringes the EU General Data Protection Regulation, you have the right to complain to the Supervisory Authority in accordance with Article 77 of the EU GDPR. For the UK, this is the Information Commissioner’s Office and their contact details can be found on their website;

    To submit a Data Subject Request as outlined above, click here or email outlining the reason for your request. We may require you to provide some further information to confirm your identity such as your full name, order or account number and/or billing or delivery address. We will then endeavour to complete your request within one calendar month from confirming your identity but will keep you informed should we require a little more time.

  • We keep this privacy notice under regular review to make sure it is up to date, accurate and reflects the latest guidance on how to communicate our Data Protection obligations with you.

    Changes that we make to this Privacy Notice will be detailed below. If we have your email address then we may contact you to inform you of significant changes.

    March 2020

    As we bring new products to market, we review our Privacy Notice. This update includes Shark smart technology products and mobile apps as we will soon be launching robot vacuum cleaners in the UK. We have also integrated an online form for submitting Data Subject Requests.

    Other changes to this privacy notice include the addition of personal injury claims and the removal of information relating to employment law.

    November 2019

    We have included new processing activities to ensure we keep our information up to date and accurate as we continue to grow our business.

    June 2019

    We have updated the layout and language to make this privacy notice easier for you to read and understand. We want to be transparent about how we handle your personal information so you can be confident that we take the protection of your personal information seriously.

    We have therefore added in additional areas where we collect, process, store and share your personal information including when you visit our offices, apply for a job with us and participate in helping us to create new and innovative products.

    October 2018

    We made a few minor updates to our privacy policy to explain how we may collect health related information.

    May 2018

    We updated our privacy policy to comply with the requirements of new European data protection legislation, namely the EU General Data Protection Regulation (EU) 2016/679.